IFDA Florida Sponsor Shewin-Williams presented Color Mix 2016, Passionate Pursuit. Designer Account Executive for The Sherwin Williams Company South Florida Area, Jenny Kohls Velasco revealed their Color of the Year, Alabaster, and their Color Forcast.
Seen above are Jenny Kohls Velasco and member Vicki Kirsner. Vicki described the well attended seminar as inspirational and informative. Jenny is knowledgable and a delightful presenter.
Also attending were (next to Jenny) Andrea Maxim, a Take a Seat 2015 Seat Designer and Interior Designer Teresa Gottes. I was sorry I missed it as it always provides such insight into how color trends are spotted and what goes into selecting the annual color pallets.
The presentation will also be available on the Sherwin-Williams website under “CEU Classes to Take at Home”. The website provides valuable designer tools and information.
Below is an introduction the 2016 “Passionate Pursuit”
ANNUAL COLOR FORECAST TELLS STORY OF PASSIONATE PURSUIT”
CHICAGO (June 15) – Sherwin-Williams colormix 2016 collection, unveiled today, anticipates the optimistic spirit of 2015 will continue to drive trends in the world of color. The annual Sherwin-Williams color forecast collection cultivates this positive outlook and highlights a passionate pursuit toward mindfulness, happiness, indulgence and well-being. Vintage workmanship, social engagement and all the exciting possibilities future technologies can offer are also reflected in the collection’s four color stories, created to provide inspiration and trends for design professionals.
“We’re seeing people embrace advancing technology, while also returning to the quality, personal connections and handmade craftsmanship from years past,” said Jackie Jordan, director of color marketing, Sherwin-Williams. “This year, we forecasted colors that provide a range of inspiration for designers to create spaces that surround us with the things that ignite our passions and make us feel happy and healthy.”