Florida Chapter Member, celebrated Interior Designer Allison Paladino along with designers Jay Britto and David Charette lead an informative panel discussion, The Ins and Outs of Licensing; how to develop your own product line and create a successful partnership. When done correctly a licensing deal can help grow a brand and become an additional stream of revenue.
The Shade Store Chief Marketing Officer, Michael Crotty introduced Moderator Arianne Nardo Business of Home Editor, Interior Designers Jay Britto, Allison Paladino and David Charette.
Above Chapter President, Marsha Koch, Members Steve Grafton, and Allison Paladino, Moderator Arianne Nardo, David Charette, Jay Britto, and Members Beverly Stewart, Lynn Sciarrone and Terri Chetek enjoyed the Key Note Presentation.
Since Allison frequently custom designed her own furniture for clients it was a natural progression to create a furniture collection for EJ Victor. She also has a beautiful contemporary lighting collection for Fine Art Lighting. Both were labors of love.
The panel kept the audience engaged as they responded to questions. Where did Allison find the time? She worked with her private clients all day but inspiration (and lots of work) came after hours and weekends.
Asked which do you prefer, all three designers said creating their own collections was the most fulfilling. What was the most surprising part of having your own product? All answered, it was much more work and time. From concept to completion was months if not years in finalizing.
While Allison had the backing of the manufacturers Britto and Charette financed it all on their own. They designed and fabricated, tweaked and re-tweaked until their product was ready for market and then it had to be sold!
A big thank you to The Shade Store for making our IFDA Florida Chapter part of this exciting event. Above: Allison Paladino, David Charette, The Shade Store Consultant Judy Henry, Arianne Nardo, The Shade Store Consultant Anthony Paulino, Jay Britto and Chief Marketing Officer, Michael Crotty.
(Photos courtesy of John Stillman Photography)