Two of our Florida Chapter Sponsors Luxe Interiors + Design and Clive Daniel Home joined forces to bring us an inspiring presentation by Member Mike Peterson, Publisher of Luxe Magazine.

Mike Peterson Headshot

This interactive, motivational and transformative seminar had a sense of self-discovery about it.  We learned we are much more than a product or service provider.  We sell satisfaction, joy and fulfillment of our customers’ needs.  We (You) are a BRAND!

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Guests and members were welcomed at our sign-in station by VP of Events Beverly Stewart, President Marsha Koch,  Member and host of our event Marla Jaffe of Clive Daniel Home and VP of Hospitality Sylvia Wallace.

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Above Mike Peterson looks on as Marla Jaffe welcomes the attendees and shares a little about an upcoming event called Hopping for a Cure on July 16th at Clive Daniel Home.  It’s a fun event for the whole family and will raise funds for those suffering with MS (Multiple Sclorosis).

IFDA Florida President Marsha Koch tells everyone about our IFDA community and how our organization supports it’s diverse membership before introducing Mike Peterson.


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Mike tells the enthusiastic audience how they might take steps to position themselves/company as a brand leader in our their marketplace.

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Above a packed house of members and guests learned how to identify their company’s brand essence and how they can utilize it to improve their marketing and company positioning.

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Who are you? What value do you bring? What makes you different? What is your Mission Statement? What is your Vision Statement?  How are they are the foundation for success for your business?    It makes you think, doesn’t it?

Take a look at some of the other members and guests who gathered to share this event.


Above guest Tom Daugherty, President Marsha Koch, Member Marla Jaffe, VP of Sponsorship Rose Arevalo and VP of Hospitality Sylvia Wallace present Marla with  a Florida Chapter Sponsorship Certificate for Clive Daniel Home.


Above Members Rose Arevalo owner of TSquare Construction Services, a Florida Chapter Sponsor and Marla Jaffe from Clive Daniel Home, Florida Chapter Sponsor smile for the camera with  Member Jayson Friedman, CEO of Brown’s Interiors who is also a Florida Chapter Sponsor.  It’s great to see our Sponsors enjoying our event!


Members Caroline Rogow and Rose Arevalo “bookend” some of our guests.


Presenter, Member Mike Peterson, Publisher of Luxe Interiors + Design, a Chapter Sponsor, is surrounded by enthusiastic attendees.


There was lots of conversation over cocktails and tasty lite bites.  It’s exciting to see everyone making so many great connections.


Below two sales consultants from Clive Daniel Home pose with Lauren Krause, Executive Assistant to Mike Peterson at Luxe Interiors + Design (on right).  Lauren goes out of her way to make it all happen.  Thanks Lauren!




Bev Stewart and Mike Peterson chat with guest Jane Dagmi who just posted a wonderful blog  about Mike’s presentation on the Steelyard Website.  You can see more here Steelyard blog.  Thanks for the excellent review, Jane!

Many thanks to our Member Professional Photographer, John Stillman who not only captures all these moments but shows up early always willing to lend a hand and to all who joined us for this outstanding presentation especially Mike Peterson and everyone at Clive Daniel Home.