Event Details:

IFDA Florida is pleased to present :  “Are You a Brand? Thriving in a World of Brands”  with Michael Peterson, Regional Publisher, CO & FL, Luxe Interiors + Design hosted by Clive Daniel Home

Mike Peterson Headshot

IFDA Member / Chapter Sponsors Michael Peterson, Luxe Interiors + Design and Clive Daniel Home come together for this inspiring educational seminar.

Are You A Brand? Thriving In A World Of Brands…

We live in a world of brands. We pass them every day. They touch us…most often without us even knowing. We drive BMW’s, eat Dunkin Donuts, wear Loubitons and drink Belvedere and even Fuji and Evian.  If they can brand products like cars, donuts, clothing, liquor and even water, shouldn’t we be able to brand our companies as well?  This session will be highly interactive with a sense of self-discovery.  The seminar will provide specific examples of vision and mission statements that are the foundation for success in local businesses.  You will find it motivational and transformative as you slowly awaken to the fact that you are much more than a product or service provider. You are a BRAND, and you will learn how to “lead” the market from a brand-based platform.

Learning Outcomes:

  • Answer the question, “what is a brand?”
  • Identify your company’s brand essence and how you can utilize it to improve their marketing and company positioning.
  • Recognize that you don’t sell products or services, you sell satisfaction, joy and fulfillment of your customers’ needs.
  • Discover how to position your company as a brand leader in your marketplace.

June 14, 2017  –  Registration 5:30pm  –  Seminar 6:00pm to 7:00pm

Clive Daniel Home

1351 N.W. Boca Raton Blvd., Boca Raton FL 33432  561-440-5536


 Lite Bites and Drinks!  Conversation and Connections!

Date(s): 06/14/2017 - 5:30 pm - 7:00 pm


Reservations are closed for this event.

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Clive Daniel

1351 N.W. Boca Raton Blvd.
Boca Raton

United States